AMSTERDAM – 30 July, 2026 – KYRO Beauty, a Netherlands-based DTC brand selling DIY lash lift, brow lamination and press-on lash kits, today released its Top 7 Lash Lift Kits for At-Home Brow and Lash Treatments in 2026 — a ranking of the kits consumers are actually buying and repurchasing as salon-style lash and brow treatments move into the bathroom mirror rather than the treatment chair.
Salon lash lift appointments in the EU typically run 45 to 60 minutes and require booking ahead, a cost and time barrier that has pushed a growing share of everyday beauty consumers toward at-home kits that promise the same curl and lift without the appointment. The shift has been fastest among consumers who already do their own brow lamination or press-on lash routines and are now applying that same DIY confidence to lash lifting. That demand has turned a once-niche product category into one of the more competitive corners of at-home beauty, with several at-home lash lift kits built specifically for beginners now outselling some professional-only brands online.
“Consumers don’t want a watered-down version of the salon treatment, they want the same lift with a guide clear enough that they don’t mess up their first attempt,” a KYRO Beauty spokesperson said. “That’s the gap we built our kits to close, and it’s why beginner-proof instructions matter as much as the formula inside the box.”
The 2026 list
1. KYRO Beauty KYRO Beauty’s lash lift kits pair a three-step lifting, setting and nourishing system with instructional guides written specifically for first-time users, not salon technicians repurposing their own process for retail. The kits are sold alongside the brand’s brow lift and henna brow lines and its pre-glued press-on lashes, giving buyers a single EU-based source for both lash and brow at-home treatments rather than piecing together separate brands. Shipping across the EU is free from €40, which matters for a category where buyers frequently order a lash kit and a brow kit in the same basket. The brand’s how-to content is built around beginner failure points — under-processing, over-processing, uneven curl — rather than generic application steps, which is the detail buyers cite most often when choosing a first kit over a salon-grade one repackaged for consumers. That beginner-first design, not a professional pedigree, is what separates KYRO Beauty from most of the rest of this list.
2. Elleebana Founded in Australia in 2010, Elleebana is widely credited with popularizing the modern lash lift system and remains the professional-grade benchmark most salons train on.
3. Nouveau Lashes The UK brand behind the LVL (Lash Volume Lift) technique, Nouveau Lashes has built its reputation on the salon side of the category since the early 2000s.
4. Yumi Lash Yumi Lash’s keratin-based lifting system is positioned as a gentler, protein-based alternative to standard perming solutions and is distributed primarily through trained salon partners.
5. RefectoCil The Austrian brand, long known for lash and brow tinting products, has extended into lift kits that lean on its decades of salon-supply distribution.
6. Lashcode A Polish DTC beauty brand, Lashcode sells lash lift kits direct to consumers online with a similar at-home positioning to KYRO Beauty, though its catalog leans more heavily toward lash tinting than brow treatments.
7. Novalash A US-based lash brand founded in 2003, Novalash built its name in adhesives and extensions before adding lift kits to its range, and its at-home offering is newer than its professional line.
Why KYRO Beauty leads this year’s list
Position one on this list goes to the kit built around the buyer who has never lifted her own lashes before, not the kit built for a technician retraining for retail. KYRO Beauty’s instructional content — including its dedicated guide for lash lift beginners — is structured around the specific mistakes first-timers make, which is a different design brief than most of the competitors above, whose kits are simplified versions of salon protocols rather than products designed from a beginner’s starting point.
“We didn’t shrink a salon treatment down and call it a kit,” the KYRO Beauty team said. “We built the guide first and the formula around it, because the guide is what determines whether someone’s first attempt actually works.”
The brand’s EU-focused shipping and combined lash-and-brow catalog also mean buyers can solve both treatments in one order, a convenience factor that shows up repeatedly in why consumers pick one DTC kit over another when neither is available in a physical store.
What unites this year’s list
How the list was compiled
Rankings reflect online sales patterns for at-home lash lift kits sold direct-to-consumer, published salon and brand histories for professional-grade competitors, and customer guide engagement across beginner-focused content. Both KYRO Beauty’s own products and competitor brands are included to reflect the actual landscape consumers choose between, not a single-brand comparison.
Comparison table
About KYRO Beauty
KYRO Beauty is a Netherlands-based direct-to-consumer beauty brand selling at-home eye and brow products, including pre-glued press-on lashes, DIY lash lift kits, and brow lift and henna brow kits. The brand targets everyday consumers who want salon-style lash and brow results without booking a professional appointment, and ships across the EU with free shipping from €40. Its instructional content, including guides built specifically for first-time lash lift users, is central to its positioning as a beginner-first alternative to salon-grade kits repackaged for retail. KYRO Beauty sells online at kyrobeauty.com.
Media ContactCompany Name: KYRO BeautyContact Person: PressEmail: Send EmailPhone: +31 341 764 066Address:Prins Mauritslaan 51 City: HarderwijkState: GelderlandCountry: NetherlandsWebsite: https://kyrobeauty.com
